{"id":1775,"date":"2026-01-22T12:55:28","date_gmt":"2026-01-22T11:55:28","guid":{"rendered":"https:\/\/rjleysen.com\/history\/"},"modified":"2026-04-30T11:59:11","modified_gmt":"2026-04-30T09:59:11","slug":"history","status":"publish","type":"page","link":"https:\/\/rjleysen.com\/en\/history\/","title":{"rendered":"History"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1775\" class=\"elementor elementor-1775 elementor-1666\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-631c730a e-flex e-con-boxed e-con e-parent\" data-id=\"631c730a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/rjleysen.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/header_contact.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-7918888d e-con-full e-flex e-con e-child\" data-id=\"7918888d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6339128b elementor-widget elementor-widget-heading\" data-id=\"6339128b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">About us<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1de04696 e-flex e-con-boxed e-con e-parent\" data-id=\"1de04696\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1d0b763e e-con-full e-flex e-con e-child\" data-id=\"1d0b763e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-64625339 e-con-full e-flex e-con e-child\" data-id=\"64625339\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d66a352 elementor-widget elementor-widget-heading\" data-id=\"5d66a352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">History<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-362e766a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"362e766a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b75c07 elementor-widget elementor-widget-text-editor\" data-id=\"67b75c07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Great-grandfather Leysen began experimenting with biscuit mix, cake mix, and hot pudding powder in Antwerp, Borgerhout, in the late 1920s and early 1930s. When cooked with milk and sugar, this powder could be used to make a delicious yellow pastry cream.<\/p>\n<p>His children, Joseph and Raymond, joined their great-grandfather, and more and more bakers in and around Antwerp became customers. They were able to enjoy the new range of bakery ingredients that the Leysen family produced. <\/p>\n<p>Around 1958-59, Joseph and Raymond&#8217;s sons, Paul Leysen and George Leysen, joined the business. Both went on the road as representatives to expand the customer base in East and West Flanders, Brussels, and Limburg. <\/p>\n<p>Paul focused on further product development: the first instant pudding was born.<br>A new powder mixing machine and a simple process machine were designed and made in-house. Bread improvers were also developed and marketed. <\/p>\n<p>The private limited company Firma R &amp; J Leysen was founded in 1968 and is still being continued by Erik Leysen, who joined the company in 1984, and his sister Annick Leysen in 1993. Erik is responsible for sales and product development, while Annick takes care of the administrative side. <\/p>\n<p>R &amp; J Leysen is a flexible Belgian family business with 2 employees in production and 2 salespeople on the road.<\/p>\n<p>A new building was purchased in Wommelgem in 2015, and the entire machinery was renewed. Efficient production is carried out, with rapid product changes possible while adhering to the highest food safety standards.<br>R &amp; J Leysen is ACS certified. <\/p>\n<p>Currently, approximately 60 different pastry mixes and improvers are made.<br>A general product range is available for bakeries and the catering industry, while &#8220;private label&#8221; and customization are a great addition.<\/p>\n<p>In recent years, R &amp; J Leysen has become increasingly active in the segment of mixes for Brussels waffles, pancakes, American pancakes, sugar waffles, bubble waffles, stroopwafels, lolly waffles, vanilla waffles, poffertjes, etc.<\/p>\n<p>R &amp; J Leysen loves challenges and enjoys developing new products in consultation with its customers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1e02c437 e-con-full e-flex e-con e-child\" data-id=\"1e02c437\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4d0766 elementor-widget elementor-widget-image\" data-id=\"b4d0766\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1707\" height=\"2560\" src=\"https:\/\/rjleysen.com\/wp-content\/uploads\/2026\/03\/20260311-RJLeysen-Team-2-scaled.jpg\" class=\"attachment-full size-full wp-image-3463\" alt=\"\" srcset=\"https:\/\/rjleysen.com\/wp-content\/uploads\/2026\/03\/20260311-RJLeysen-Team-2-scaled.jpg 1707w, https:\/\/rjleysen.com\/wp-content\/uploads\/2026\/03\/20260311-RJLeysen-Team-2-200x300.jpg 200w, https:\/\/rjleysen.com\/wp-content\/uploads\/2026\/03\/20260311-RJLeysen-Team-2-683x1024.jpg 683w, https:\/\/rjleysen.com\/wp-content\/uploads\/2026\/03\/20260311-RJLeysen-Team-2-768x1152.jpg 768w, https:\/\/rjleysen.com\/wp-content\/uploads\/2026\/03\/20260311-RJLeysen-Team-2-1024x1536.jpg 1024w, https:\/\/rjleysen.com\/wp-content\/uploads\/2026\/03\/20260311-RJLeysen-Team-2-1365x2048.jpg 1365w\" sizes=\"(max-width: 1707px) 100vw, 1707px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-611da7dc e-con-full e-flex e-con e-parent\" data-id=\"611da7dc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/rjleysen.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/footer-cta.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-75be6748 e-flex e-con-boxed e-con e-child\" data-id=\"75be6748\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-52363de3 e-con-full e-flex e-con e-child\" data-id=\"52363de3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78341628 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"78341628\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Looking for a reliable bakery ingredient supplier?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1cca47 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4f1cca47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9d750d elementor-widget elementor-widget-text-editor\" data-id=\"3f9d750d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking for a <strong>bakery ingredient supplier<\/strong> that not only promises quality but also structurally guarantees it in recipes, processes, and follow-up?<\/p><p>Share your application and desired output, and we will be happy to see which solution fits best: from the existing range or via customization\/private label.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f70f969 elementor-widget elementor-widget-button\" data-id=\"1f70f969\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/rjleysen.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-location-arrow\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M444.52 3.52L28.74 195.42c-47.97 22.39-31.98 92.75 19.19 92.75h175.91v175.91c0 51.17 70.36 67.17 92.75 19.19l191.9-415.78c15.99-38.39-25.59-79.97-63.97-63.97z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About us History Great-grandfather Leysen began experimenting with biscuit mix, cake mix, and hot pudding powder in Antwerp, Borgerhout, in the late 1920s and early 1930s. When cooked with milk and sugar, this powder could be used to make a delicious yellow pastry cream. His children, Joseph and Raymond, joined their great-grandfather, and more and [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1775","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Family business in bakery raw materials | R&amp;J Leysen<\/title>\n<meta name=\"description\" content=\"Discover the story of R&amp;J Leysen: a Belgian family business that has been producing bakery raw materials, mixes, and improvers for generations.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rjleysen.com\/en\/history\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Family business in bakery raw materials | R&amp;J Leysen\" \/>\n<meta property=\"og:description\" content=\"Discover the story of R&amp;J Leysen: a Belgian family business that has been producing bakery raw materials, mixes, and improvers for generations.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rjleysen.com\/en\/history\/\" \/>\n<meta property=\"og:site_name\" content=\"R &amp; 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